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Pekoe Tips, Inc. Announces The Launch Of The Simple Leaf Tea

Jun 14, 2006

Shopping For Tea Has Never Been This Easy.

CHICAGO, June 13, 2006 — Pekoe Tips, Inc. is proud to announce the launch of their new online store. Marketing tea under the brand - The Simple Leaf™ Pekoe Tips now has premium loose leaf teas for sale exclusively through its website.

Pekoe Tips promises to provide customers with exceptionally good tea that is personally selected by people who live and breathe tea. Its network of expert tasters, blenders and growers care deeply about tea and the people whose lives it affects, from our customers to tea-pickers and everyone in between. Pekoe Tips tea experts are close to the source and they know what it takes to deliver a fantastic cup of tea.

The Simple Leaf™ brand marks its debut with 11 distinctive premium teas from India. Darjeeling, Assam, The Dooars and Himachal Pradesh are some of the growing regions represented in the initial market launch. Loose teas are available for sale in a variety of packaging options - including air-tight, zip-lock, foil stand up pouches as well as unique pinewood boxes containing unbleached paper tea sachets.

Choosing the perfect tea online at www.thesimpleleaf.com is easy. There are three primary product lines, conveniently categorized by taste. simpleBold™ contains strong, hearty teas. simpleMild™ contains milder teas with a balanced flavor, and simpleDelicate™ contains flavorful, light and airy teas. Customers can also choose their teas in a variety of other ways, including by region, by price, by type (black, white, green) or by time of day. For customers intimately familiar with tea, the search function allows searching by various keywords, including the estate the tea was grown in, the season, and other distinguishing factors important to the connoisseur. Visitors to the website can also read and post reviews for products.


 

“It's quite simply the best tea I've ever had. ”
Lori McCombs / Owner, Leaves N' Beans Roasting Co. / Peoria, Illinois